Online Marketing Services
Tuesday, 07 July 2009
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What Marketing Campaigns are Making you the Most Money?
Can you tell me exactly how much money you’re making from your various marketing campaigns?
- How many leads did you get from the tradeshow you just attended, even further how many became sales?
- How much money do you make from spending $5000/month on pay per click marketing?
- How many people visited your web site from the ad you placed in Time magazine? Was it worth the $100,000 you spent?
You need to be able to track every penny you spend regardless of the size of your company. We’ve got to identify what’s working and what’s not working. Save some money and cut out whats not working and beef up the campaigns that are bringing in the most dollars for your company. That follows the golden rules of why companies are in business: to make a profit. To do so, you need to reduce expenses and or increase sales.
You should be thinking this sounds great, but how do I actually track my campaigns?
First, you need to identify all the various campaigns you have taking place: online marketing, magazine ads, TV ads etc. Each and every campaign needs to be tracked in a different way.
The next step is to get google analytics installed on your web site - contact us if you need help in doing so - http://www.tazsol.com . Once installed, you will gain a HUGE amount of data. The basics of google analytics - it will tell you how many people are coming to your web site, where they came from and what they are doing on your web site. In another post we will go into more advanced Google Analytics options, for now, simply get it on your web site!
The last step to tracking your campaigns to dollars is to customize and configure a customer relationship management tool. We prefer and only use www.salesforce.com . It’s the most robust tool we have ever used. If you are dealing with any phone orders or customer service issues you need to use a system like salesforce.com. This tool will allow you to setup campaigns and then track them thru the entire sales process. It also allows you to manage quality issues, technical issues and so on. It will do just about anything you need: you need an English Muffin it will literally hand you an English Muffin (that’s an extreme dramatization, but you get the point) If this sounds familiar we borrowed it from Geico
Let’s show you an example of how you can use a CRM tool to track your campaigns. You sell sprinkler systems to schools and just got back from a tradeshow. You’ve got 25 leads. Your task is to follow up with those leads. Our task - to determine how many of these leads became sales.
Using a tool like Salesforce.com, you would enter in the leads in the system noting the lead source - the specific trade show. Once the lead became qualified (some will already be qualified) , you would change it into an opportunity. An opportunity is qualified lead that has some sales potential.
If you end of quoting that person/company that information would get entered in Salesforce.com along with any other activity along the way: any phone calls that were made, emails exchanged etc. The last step is closing out the opportunity - did you win it or did you lose it? If you lost it we want to know why, if you won it great!
Re-read this section to see how we closed the loop. You went from attending the trade show to coming back with 25 leads to quoting some of those and to winning some orders and not winning some.
If your orders/profits are greater than the cost of the show, you made a good decision. If your orders does not cover the cost maybe you think about another show!
Keep reading our posts for further information on how to track leads to dollars - allowing you to make more informed and practical decisions!
Have a profitable Day!
Taz Solutions, Inc.
1310 Moll Street
North Tonawanda, NY 14120
Phone: 1-800-659-3020
Email: info@tazsol.com
Online strategy site
Thursday, 02 July 2009
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What The Heck Is Web 2.0 - SEO
Almost daily we get the question "What is all this Web 2.0 stuff about?" Normally the follow up question is: should we be concerned with it?
Everyone and their third cousins has a definition on what Web 2.0 means or at least what they think it means.
At Taz Solutions we like to keep things simple, so when we use the term "Web 2.0%u2033 we simply mean "an ever changing internet landscape." When the internet started out we refer to it as Web 1.0 things like: personal web sites, limited collaboration, Britannaca Online, content management companies and the like. Web 2.0 is quite different, it's the age of Wikipedia, mass online collaboration, blogs, flickr, youtube.com, social tagging, facebook, myspace and so on with stop in sight.
As times moves on we're only going to get more and more advanced and sharing and publishing information will continue to get easier.
What does this mean for YOU?
If your business is not using these Web 2.0 methods to collaborate, drive traffic, and publish information you are going to be left on the waste side in the coming years. Your competitors are already using these new marketing/data sharing methods. Your goal is to stay ahead of the curve and follow the latest trends so you can wave while passing them by!
The biggest Web 2.0 trend is the social marketing aspect. Consumers are looking to Facebook, Myspace, LinkedIn, Scribed, Flickr, Bebo, Spoke and so on for information and products.
Remember the old phrase "People by from people they know and trust." When a client finds you on a social network site they already know some information about you and have made a connection with you. Essentially these people are pre-sold on what you have to offer!
Get up to speed on social marketing and all the other Web 2.0 aspects you should be using ASAP. We guarantee you this is not a fad nor a trend you should ignore.
We are pro's at Social Marketing feel free to call us or email us for some free advice: Social Marketing Guru's .
Wednesday, 27 May 2009
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The Benefits of Hiring a Web Design Firm With SEO Expertise
In the Web design industry, Web designers are a dime a dozen. From people who use Web page creation software to create mediocre pages to experts with degrees in design, it's easy to find a Web designer. What's not so easy is finding a designer who is right for your company, and knows how to design a site that will appeal to visitors AND attract search engine spiders at the same time. Hire a Web designer who is not familiar with SEO and you run the risk of damaging the rankings of your existing Web site or hurting your chances of having a new Web site get ranked at all. There are several ways that a Web designer with no SEO knowledge can damage your business.
Links - Linking is one of the most important strategies used in search engine optimization. In addition to making sure backlinks to your Web site are available, SEO experts know how to use anchor text and other techniques to boost your rankings. A designer without SEO knowledge will not know about these techniques and may not focus on building links when designing your site.
Meta Tags - While Meta tags are not the most important factor in getting ranked, they do have some impact on your rankings and how potential visitors see your pages. Meta tags are HTML tags that contain information about your site. The Meta keyword tag should include the main keywords for each page on your site. The Meta description tag should contain a short description about your site; this is what the search engines display when your site comes up in the rankings. Designers who do not have SEO knowledge may not use any meta tags, or they may fill the meta tags with generic keywords that do nothing to help get your site ranked.
Content - If your Web design firm also provides content, you need to be sure the content is optimized for search engines. Without SEO experience, your designer may not know how to select the best keywords or implement them in your pages.
Taz Solutions is an Internet marketing and Web design firm with experience in SEO. We have graphic designers, Web designers, copywriters, and Internet marketing professionals on staff to ensure that your site gets the results you want.
Taz Solutions, Inc
1310 Moll Street
North Tonawanda, NY 14120
Phone: 1-800-659-3020
Email: info@tazsol.com
Online strategy Site -
Hi everyone! I'm just getting started on Xanga... Drop me a comment if you've got some ideas on what to do first - or just to say, "Hi!"
tazsolmarketing
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- Name: tazsolmarketing
- Gender: Male
- Member Since: 5/27/2009
About Me
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Taz Solutions is a full service search engine ranking company that offers everything from a web site optimization service to developing and executing an online strategy. Our goal is simple goal to help you make more money! I founded Taz Solutions in 2000 with a simple vision in mind - to help small businesses profit from the web. Since then, they have designed and marketed over 1000 websites for small businesses. Our team is quite diverse. We have innovative and young generation Y type guys and gals to baby boomers who know how to get the job done. Having a team like this helps us relate to all types of markets on the internet to be certain we don't miss a trick. In any event, as the internet evolves we will continue to move with it to ensure your success! Along the way we will provide unparalled service to make the design and marketing process a breeze and in the end; a highly profitable one. Contact Us http://www.tazsol.com/ Taz Solutions Inc. 1-800-659-3020
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